SEO 101

SEO copywriting for B2B professionals

Join journalist, copywriter and SEO consultant Sally Whittle, and take your content to the next level.

96.5% of all online content receives zero organic traffic.

We'll help your content do better.

SEO: 101


  • Instant access to the course
  • Downloadable resources
  • Study at your own pace
  • Delivered in an easy to digest format

What's included:

  • 16 Lessons
  • 12 original videos
  • 7 quizzes
  • 2.5 hours of learning

SEO:101 for B2B Professionals

online SEO course UK

Content strategy

How do I devise an SEO-friendly content strategy for each stage of the B2B sales funnel?

SEO courses for B2B

SEO in action

Easy to follow guides illustrating best practice for on-page, off-page and technical SEO

SEO 101 for B2B

SEO Principles

Understand the basic principles of how SEO works and what "good" SEO looks like

SEO training for B2B

Download and Keep

Downloads including AI Prompts for PR agencies, Keyword Intent Cheat Sheet and SEO Checklist

Who is it for?

SEO:101 doesn't require any prior knowledge of SEO, and is ideal for:

B2B copywriters

who want to add SEO copywriting for B2B audiences to their skillset

Marketing teams

who want to grow the audience for their brand's online content

PR professionals

working in-house or in-agency, who want to create content that drives value

SEO made seriously simple

Who is Sally Whittle?

Sally is a professional journalist and copywriter with 25 years' experience writing for B2B audiences.

She is a regular contributor to newspapers including the Times, Sunday Times and Guardian, along with dozens of B2B magazines.

As a copywriter, Sally has written for many of the world's leading businesses, from Microsoft and Apple to Capita, Deloitte and American Express.

Why do I need this course?

This course is for you if you're investing in high quality B2B content, and you'd like more of the right people to see it.

SEO:101 will help B2B marketing, PR and copywriting professionals understand what content will resonate with audiences, and how to optimise copy for increased organic traffic.

We'll give you the tools to build a successful content strategy for each stage of the sales funnel. With SEO:101, no matter when a potential customer finds your content, you're making the most of each interaction.

What does SEO:101 cover?

You'll start by learning the fundamentals of SEO, and how Google ranks content in search results.

Next, you'll dive into the importance of keywords and search intent, and how to use this knowledge to devise and create high quality content for each stage of the sales funnel.

The course provides a comprehensive overview of how to optimise copy using the latest on-page, off-page and technical SEO techniques.

We'll cover the latest Google updates, including Hummingbird, and dispel some of those SEO myths that are holding you back.

Finally, we'll discuss how to use your new SEO skills to create exciting, relevant content ideas for B2B audiences.

Don't miss out and sign up for your SEO:101 spot today!

SEO simple for B2B

Start your SEO success story today

For just £125

  • Instant access
  • Learn at your own pace

Don't believe us, believe them

Sally is an absolute pleasure to work with. She combines great knowledge with a good nose for facts over fiction. She quickly grasps who the audience is and the best way to reach them.

Anthony H

Global marketing, Accenture

I can thoroughly recommend Sally after she provided training for one of our businesses. She offered great insight and expertise and plenty of practical advice. All the feedback has been very positive!

Eleanor P

UK corporate communications officer

Sally is an incredible writer. Her ability to creatively interpret a brief while sticking to brand guidelines is truly a superpower. It's a real pleasure to work with Sally.

Stefania V

Global professional services firm