During the course, you will learn the basic principles of modern SEO, and how to use this insight to create timely, targeted content for B2B companies that drives relevant traffic and generates engagement, revenue and ROI.
Throughout the course, we will be using the SEO tool Semrush to illustrate some of these techniques. Before you start the course you might want to sign up for the free version of the Semrush account, which will allow you to follow along with the SEO activities.